Online Marketing Executive, Education Division
Electric Word plc, London, EC1V
Closing date: 30th April 2010
Salary: Competitive depending on experience, plus bonus
Based: London office
Please send your CV and a covering letter to Victoria Hamer: Victoria.Hamer@optimus-education.com.
Optimus Education has a portfolio of 17 free e-zines that support our paid-for subscription products and attract new audiences, enabling us to cross-sell our paid-for subscription, event, and book products. Each ezine has an ‘editorial’ component, sent fortnightly during school term times, and a ‘marketing’ component, sent weekly.
Optimus Education has several websites within the portfolio. www.optimus-education.com is an online book shop - an important channel which has great potential for growth. The www.teachingexpertise.com website is a highly valued resource for education professionals, which generates traffic of 200K visits per month. We have recently launched a series of websites to complement our print based subscription products and provide our subscribers with a full and progressive service.
Core duties
The Online Marketing Executive will support the Digital Marketing Manager in:
- Portfolio of ezine titles:
- managing monthly scheduling of marketing & editorial email activity through the Education division product range. Responsible for coordinating with the different departments: editorial, conferences, offline marketing, eBooks
- analysing and responding to results of your campaigns, and planning/updating monthly activity to meet targets
- execution of editorial and marketing emails according to the activity schedule
- editing existing copy and generating new copy where required
- liaising with internal editors – ensuring copy deadlines are hit, giving updates on performance and feedback where required
- Developing and improving the level of email marketing activity:
- personalising our approach: lifecycle emailing, segmentation based on activity (email & purchasing)
- developments: deliverability, design, online copy structure, reporting, etc
- testing new approaches and ideas for e-marketing campaigns
- Wider analysis of results and performance – using report and spreadsheets of data to report on:
- campaign performance
- monthly HED (email profit centre) reporting
- best use of email data based on campaign and test results
- Supporting admin:
- liaison with marketing and customer services when required
- maintaining marketing reports
Additional responsibilities
- liaising closely with the conferences, books and subscription teams to ensure the online marketing activity is effective and supporting
- contributing to idea generation across the team
- assisting with market research projects to find out more about what our customers want and how this impacts our e-marketing channel
- other online marketing responsibilities which will develop with the business
Key skills & experience
- Online marketer with 1-2 years experience, including experience in email marketing
- Strong ROI focus, proven ability to analyse and respond to results
- Analytical thinking
- Accuracy and attention to detail
- Good copywriting
- Creative thinking
- An enthusiasm for the online channel